Two screens. One awesome award. The LAMP Winners are in.
Local businesses across the country entered the 2015 Comcast Spotlight LAMP (Local Advertiser Multi-screen Performance) Awards, documenting how targeted video advertising on TV and digital platforms helped their companies thrive. From among the many compelling case studies, three campaigns emerged victorious in this year’s competition:
Today, people watch TV while using laptops, phones and tablets. And savvy advertisers are taking advantage by combining TV and digital advertising to reach more consumers on more screens. For the third year, Comcast Spotlight is recognizing outstanding multi-screen advertising from planning to results. The above three outstanding multi-screen advertisers win a three-night trip for two to New York City, including dinner at the Food Network studios and a tour of 30 Rock.